search query: @author Kupp, M. / total: 6
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| Author: | Anderson, J. Kupp, M. |
| Title: | Entrepreneurs on a dance floor |
| Journal: | Business Strategy Review
2006 : VOL. 17:4, p. 26-31 |
| Index terms: | LEISURE INDUSTRY entrepreneurship strategy |
| Language: | eng |
| Abstract: | This article discusses the business side of entertainment legend Madonna. In the analysis part, the terms vision, understanding customer and industry, competences, implementation, and continuous renewal are used. |
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