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| Author: | Wang, G. Dou, W. Zhou, N. |
| Title: | Consumption attitudes and adoption of new consumer products: a contingency approach |
| Journal: | European Journal of Marketing
2008 : VOL. 42:1/2 p. 238-254 |
| Index terms: | new products consumer attitudes consumer behaviour China |
| Freeterms: | target markets |
| Language: | eng |
| Abstract: | The aim of this research paper is to widen the current understanding about consumers' attitudes toward new products. Particular attention is paid to the consumers' other characteristics that may influence the adoption of the novelty. The authors tested their hypothesis on the basis of a large data sample of the urban Chinese consumer population. The conclusions of the paper reveal which demographic variables seem to have positive association with new product adoption. |
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