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| Author: | Laanti, R. McDougall, F. Baume, G. |
| Title: | How well do traditional theories explain the internationalisation of service MNEs from small and open economies? - Case: national telecommunication companies |
| Journal: | Management International Review
2009 : VOL 49:1 p. 121-144 |
| Index terms: | multinational companies internationalization marketing strategy service telecommunication |
| Freeterms: | small and open economies foreign direct investment |
| Language: | eng |
| Abstract: | The study examines the international market and operation strategies of service multinational enterprises (MNEs) from small and open economies. Specifically the study concentrates on the challenges that these type of companies face in their internationalisation process. The study is made developing a conceptual framework that is developed by means of previous researches of internationalisation of manufacturing companies and companies in different service sectors. Telecommunication operators are used as examples in the study. The findings reveal that in the international processes the telecommunication operators differ especially in their market strategies. Also other industry specific characteristics play an important role in the process. |
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