search query: @author Soutar, G.N. / total: 6
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| Author: | Williams, P. Soutar, G.N. |
| Title: | Value, satisfaction and behavioral intentions in an adventure tourism context |
| Journal: | Annals of Tourism Research
2009 : JUL, VOL. 36:3, p. 413-438 |
| Index terms: | customers consumer behaviour consumer satisfaction tourism Australia |
| Language: | eng |
| Abstract: | In recent years, the demand growth for adventure (hereafter as: adv.) tourism has been significant. In this study, an existing marketing framework is applied to empirically examine the relationships btw. value, satisfaction (as: s-f.), and behavioural intentions (as: beh-ints.) in an adv. tourism context. More than 400 respondents provided their perceptions of the value for an adv. tour in Australia. Customer value was conceptualized as a multidimensional construct. Three value dimensions had strong, positive influences on customer satisfaction and beh-ints. in an adv. tourism setting. Value-for-money was prominent, but also emotional value and novelty value were also significant predictors of s-f. and future intentions. |
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