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Author:Ballantyne, R.
Packer, J.
Hughes, K.
Title:Environmental awareness, interests and motives of botanic gardens visitors: Implications for interpretive practice
Journal:Tourism Management
2008 : JUN, VOL. 29:3, p. 439-444
Index terms:conservation
motivation
environment
Freeterms:botanic garden
visitors
tourists
Language:eng
Abstract:Botanic gardens attract a wide range of domestic and international tourists and regular visitors from their local areas. Conservation and education are among the objectives of botanic gardens. They are potentially well-placed to offer community education about conservation to create pro-conservation attitudes and to encourage public to support conservation efforts. Information is needed regarding visitors' existing conservation awareness, interests and motives for visiting in order to inform the development of appropriate interpretive strategies targeting conservation issues. The results of the survey reveal that garden visitors were less interested in and committed to conservation issues, and less motivated to learn, than visitors to other free-choice learning settings.
SCIMA record nr: 270135
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