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| Author: | Reckhenrich, J. Kupp, M. Anderson, J. |
| Title: | Understanding creativity: The manager as artist |
| Journal: | Business Strategy Review
2009 : SUMMER, VOL. 20:2, p. 68-73 |
| Index terms: | management managers executives creativity |
| Language: | eng |
| Abstract: | The creativity experts' slogan is "Think outside the box". Instead, the article authors advice to think outside the canvas. A review of the thinking of the German artist, Joseph Beuys, shows how managers can let loose bold new ideas. |
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