search query: @author Rubinson, J. / total: 6
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| Author: | Rubinson, J. |
| Title: | What behavioral economics can teach marketing research |
| Journal: | Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 114-117 |
| Index terms: | behavioural science marketing research |
| Language: | eng |
| Abstract: | This article deals with the relationship btw. behavioural economics and decision making in marketing. Using of surveys in brand equity research to assess consumer interest and customer attitudes is discussed. Also, information is provided on decision heuristics and social contracts and on incentive programs, and shopping habits etc. |
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