search query: @author Swinyard, W. R. / total: 6
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| Author: | Smith, R. E. Swinyard, W. R. |
| Title: | Attitude-behavior consistency : the impact of product trial versus advertising. |
| Journal: | Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 257-267 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING MODELS ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA