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| Author: | Singh, S. N. Rotschild, M. L. |
| Title: | Recognition as a measure of learning from televison commercials. |
| Journal: | Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 235-248 |
| Index terms: | ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING LEARNING |
| Language: | eng |
| Abstract: |
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