search query: @author Kelly, J. P. / total: 6
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| Author: | Hise, R. T. Kelly, J. P. |
| Title: | Product management on trial: its advantages and disadvantages... and what can be done to improve it. |
| Journal: | Journal of Marketing
1978 : 4 OCT VOL.42 p.28-33 |
| Index terms: | BRANDS PRODUCT DEVELOPMENT PRODUCT LIABILITY |
| Language: | eng |
| Abstract: |
SCIMA