search query: @author Wilkie, W. L. / total: 6
reference: 3 / 6
| Author: | Wilkie, W. L. McNeill, D. L. Mazis, M. B. |
| Title: | Marketing's "scarlet letter" : the theory and practice of corrective advertising. |
| Journal: | Journal of Marketing
1984 : SPRING, VOL. 48:2, p. 11-31 |
| Index terms: | ADVERTISING RESEARCH CONSUMER INFORMATION CONSUMER EXPECTATIONS ADVERTISING EFFECTIVENESS SALES PROMOTION |
| Language: | eng |
| Abstract: |
SCIMA