search query: @author Miesing, P. / total: 6
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| Author: | Greene, C. S. Miesing, P. |
| Title: | Public policy, technology and ethics : marketing decisions for NASA's space shuttle. |
| Journal: | Journal of Marketing
1984 : SUMMER, VOL. 48:3, p. 56-67 |
| Index terms: | PUBLIC POLICY AEROSPACE INDUSTRY INTERNATIONAL MARKETING USA COMPETITION TECHNOLOGICAL INNOVATION |
| Language: | eng |
| Abstract: |
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