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| Author: | Langeard, E. |
| Title: | Qualite et innovation dans la recherche en marketing. |
| Journal: | Enseignement et Gestion
1984 : AUTUMN, 31, p. 45-53 |
| Index terms: | MARKETING RESEARCH EUROPE, WEST USA MARKETING EDUCATION |
| Language: | fre |
| Abstract: |
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