search query: @author Bayus, B. L. / total: 6
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Author: | Bayus, B. L. |
Title: | Word of mouth : the indirect effects of marketing efforts. |
Journal: | Journal of Advertising Research
1985 : JUN-JUL, VOL. 25:3, p. 31-39 |
Index terms: | BUYING MARKETING SYSTEMS CONSUMER INFORMATION CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
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