search query: @author Nelson, R. A. / total: 6
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| Author: | Heath, R. L. Nelson, R. A. |
| Title: | Image and issue advertising : a corporate and public policy perspective. |
| Journal: | Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 58-68 |
| Index terms: | ADVERTISING REGULATIONS USA PUBLIC POLICY COMMUNICATION |
| Language: | eng |
| Abstract: |
SCIMA