search query: @author Kapferer, J.-N. / total: 6
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| Author: | Kapferer, J.-N. |
| Title: | La theorie de l'attribution: nouvelle perspective sur le comportement des consommateurs. |
| Journal: | Revue Francaise du Marketing
1979 : JAN-MAR, 76, p. 49-61 |
| Index terms: | CONSUMER ATTITUDES CONSUMER BEHAVIOUR CONSUMER INFORMATION |
| Language: | fre |
| Abstract: |
SCIMA