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Author: | Eliashberg, J. Chatterjee, R. |
Title: | Analytical models of competition with implications for marketing : issues, findings, and outlook. |
Journal: | Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 237-261 |
Index terms: | COMPETITION MARKETING THEORY MARKETING MODELS |
Language: | eng |
Abstract: |
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