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| Author: | Günter, B. |
| Title: | Local content - eine Herausforderung für das internationale Marketing. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1985 : NOV, VOL. 7:4, p. 263-270, 272-274 |
| Index terms: | INTERNATIONAL MARKETING TURNKEY CONTRACTS |
| Language: | ger |
| Abstract: |
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