search query: @author Wilson, R. M. S. / total: 6
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| Author: | Wilson, R. M. S. |
| Title: | Accounting for marketing assets. |
| Journal: | European Journal of Marketing
1986 : VOL. 20:1, p. 51-74 |
| Index terms: | ACCOUNTING ASSETS MARKETING |
| Language: | eng |
| Abstract: |
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