search query: @author Robinson, H. / total: 6
reference: 4 / 6
Author: | Robinson, H. |
Title: | Marketing expenditure as capital investment. |
Journal: | European Journal of Marketing
1986 : VOL. 20:1, p. 83-94 |
Index terms: | MARKETING EXPENDITURE CAPITAL INVESTMENT |
Language: | eng |
Abstract: |
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