search query: @author Swinyard, W. R. / total: 6
reference: 6 / 6
« previous | next »
| Author: | Swinyard, W. R. |
| Title: | How many ad exposures is a sales call worth? |
| Journal: | Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 17-21 |
| Index terms: | SALES METHODS ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA