search query: @author Swinyard, W. R. / total: 6
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Author: | Swinyard, W. R. |
Title: | How many ad exposures is a sales call worth? |
Journal: | Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 17-21 |
Index terms: | SALES METHODS ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
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