search query: @author Raaij, W. F. van / total: 6
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| Author: | Verhallen, T. M. M. Raaij, W. F. van |
| Title: | How consumers trade off behavioural costs and benefits. |
| Journal: | European Journal of Marketing
1986 : VOL. 20:3-4, p. 19-34 |
| Index terms: | CONSUMER BEHAVIOUR COST BENEFIT ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA