search query: @author Nicholls, J. R. / total: 6
reference: 4 / 6
| Author: | Nicholls, J. R. |
| Title: | The role of the marketing man in international acquisitions. |
| Journal: | Journal of General Management
1979 : SPRING, VOL. 4:3, p. 64-73 |
| Index terms: | STRATEGIC PLANNING CORPORATE STRATEGY MARKETING MERGERS |
| Language: | eng |
| Abstract: |
SCIMA