search query: @author Monahan, G. E. / total: 6
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| Author: | Monahan, G. E. |
| Title: | The structure of equilibria in market share attraction models. |
| Journal: | Management Science
1987 : FEB, VOL. 33:2, p. 228-243 |
| Index terms: | MARKET SHARE EQUILIBRIUM ANALYSIS GAME THEORY |
| Language: | eng |
| Abstract: | A market share attraction model of competitive effort allocation by two firms is formulated as a constant sum, two-person game. The dependence of optimal competitive effort allocations on factors such as gross profit margins, relative effectiveness of effort, and attraction elasticity of effort is studied and two versions of the model are developed. In the first one, effort budgets of both competitors are exogenously fixed, while in the second version each competitor chooses both budget levels and allocations. Implications of differences in the cost associated with each competitor's budget on equilibrium allocations are derived. |
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