search query: @author Singh, S. N. / total: 6
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| Author: | Singh, S. N. Churchill, G. A. |
| Title: | Using the theory of signal detection to improve ad recognition testing. |
| Journal: | Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 327-336 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA