search query: @author Singh, S. N. / total: 6
reference: 5 / 6
Author: | Singh, S. N. Churchill, G. A. |
Title: | Using the theory of signal detection to improve ad recognition testing. |
Journal: | Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 327-336 |
Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
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