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Author:Olivia, T. A.
Day, D. L.
DeSarbo, W. S.
Title:Selecting competitive tactics: Try a strategy map. (!MAPPING TECHNIQUE)
Journal:Sloan Management Review
1987 : SPRING, VOL. 28:3, p. 5-15
Index terms:STRATEGIC PLANNING
COMPETITIVENESS
Language:eng
Abstract:
SCIMA record nr: 55066
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