search query: @author Murphy, P. E. / total: 6
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| Author: | Laczniak, G. R. Lusch, R. F. Murphy, P. E. |
| Title: | Social marketing: its ethical dimensions. |
| Journal: | Journal of Marketing
1979 : SPRING, VOL. 43:2, p. 29-36 |
| Index terms: | SOCIAL MARKETING MARKET RESEARCH ETHICS |
| Language: | eng |
| Abstract: |
SCIMA