search query: @author Loken, B. / total: 6
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| Author: | Loken, B. |
| Title: | The use of 0-10 scales in telephone surveys. |
| Journal: | Journal of the Market Research Society
1987 : JUL, VOL. 29:3, p. 353-362 |
| Index terms: | MARKET RESEARCH TELEPHONE EQUIPMENT INDUSTRY SURVEYS SCALING MARKETING LITERATURE |
| Language: | eng |
| Abstract: |
SCIMA