search query: @author Campbell, N. / total: 6
reference: 5 / 6
| Author: | Campbell, N. |
| Title: | Japanese business strategy in China. |
| Journal: | Long Range Planning
1987 : OCT, VOL. 20:5, p. 69-73 |
| Index terms: | CORPORATE STRATEGY JAPAN LONG RANGE PLANNING CHINA |
| Language: | eng |
| Abstract: | A survey of 115 foreign companies in Beijing is presented to offer some assistance in identifying the main differences between Japanese approach to doing business in China and that of their European and American competitors. They are classified into five categories. It is concluded that Japanese regard China as a long-term investment and are prepared to accept low initial profits. They prefer trading rather than investing in equity joint ventures and are more adept at using Chinese cultural practices to their benefit. |
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