search query: @author Day, D. L. / total: 6
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| Author: | Day, D. L. Desarbo, W. S. Oliva, T. A. |
| Title: | Strategy maps : a spatial representation of intra-industry competitive strategy. |
| Journal: | Management Science
1987 : DEC, VOL. 33:12, p. 1534-1551 |
| Index terms: | CORPORATE STRATEGY COMPETITION |
| Language: | eng |
| Abstract: | Strategy map is an integrative tool for describing the nature of a given competitive environment. Part of the difficulty in studying competitive strategy is that both strategy and resulting performance are complex, multidimensional, and interrelated systems of variables. In addition, performance dimensions are sometimes incompatible with one another. Hence, managers must take decisions to de-emphasize achievement levels for some dimensions of performance in order to improve performance of others. |
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