search query: @author Michell, P. C. N. / total: 6
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| Author: | Michell, P. C. N. |
| Title: | Point of view : advertising account loyalty. |
| Journal: | Journal of Advertising Research
1987 : DEC/1988 JAN, VOL. 27:6, p. 61-67 |
| Index terms: | ADVERTISING AGENCIES LOYALTY |
| Language: | eng |
| Abstract: |
SCIMA