search query: @author Reynolds, T. J. / total: 6
reference: 3 / 6
Author: | Reynolds, T. J. Craddock, A. B. |
Title: | The application of the MECCAS models to the development and assessment of advertising strategy. |
Journal: | Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 43-54 |
Index terms: | ADVERTISING RESEARCH STRATEGY |
Language: | eng |
Abstract: |
SCIMA