search query: @author Reynolds, T. J. / total: 6
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| Author: | Reynolds, T. J. Craddock, A. B. |
| Title: | The application of the MECCAS models to the development and assessment of advertising strategy. |
| Journal: | Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 43-54 |
| Index terms: | ADVERTISING RESEARCH STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA