search query: @author Loken, B. / total: 6
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| Author: | Loken, B. Howard-Pitney, B. |
| Title: | Effectiveness of cigarette advertisements on women : an experimental study. |
| Journal: | Journal of Applied Psychology
1988 : AUG, VOL. 73:3, p. 378-382 |
| Index terms: | ADVERTISING EFFECTIVENESS CIGARETTE INDUSTRY CASE STUDIES WOMEN |
| Language: | eng |
| Abstract: |
SCIMA