search query: @author Singh, S. N. / total: 6
reference: 4 / 6
Author: | Singh, S. N. Churchill, G. A. |
Title: | Response-bias-free recognition tests to measure advertising effects. |
Journal: | Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 23-36 |
Index terms: | ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
SCIMA