search query: @author Salmon, W. J. / total: 6
reference: 5 / 6
| Author: | Salmon, W. J. Cmar, K. A. |
| Title: | Le retour des labels. |
| Journal: | Harvard-L'Expansion
1988 : SPRING, 48, p. 92-100 |
| Index terms: | BRANDS CONSUMER CHOICE MERCHANDISING TEST MARKETING FASHIONS INDUSTRY |
| Language: | fre |
| Abstract: |
SCIMA