search query: @author Jain, S. C. / total: 6
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| Author: | Jain, S. C. |
| Title: | Standardization of international marketing strategy : some research hypotheses. |
| Journal: | Journal of Marketing
1989 : MAR, VOL. 53:1, p. 71-79 |
| Index terms: | MARKETING RESEARCH STANDARDS |
| Language: | eng |
| Abstract: |
SCIMA