search query: @author Srikanthan, S. / total: 6
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| Author: | Srikanthan, S. Ward, K. Neal, R. |
| Title: | Brand accounting : myth or reality? |
| Journal: | Management Accounting (London)
1989 : APR, VOL. 67:4, p. 20-22 |
| Index terms: | ACCOUNTING SYSTEMS BRANDS PRODUCT DIFFERENTIATION |
| Language: | eng |
| Abstract: |
SCIMA