search query: @author Stern, B. B. / total: 6
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| Author: | Stern, B. B. |
| Title: | Literary criticism and consumer research : Overview and illustrative analysis. |
| Journal: | Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 322-334 |
| Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA