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Author: | Celsi, R. L. Olson, J. C. |
Title: | The role of involvement in attention and comprehension procession. |
Journal: | Journal of Consumer Research
1988 : SEP, VOL. 15:2, p. 210-224 |
Index terms: | CONSUMER RESEARCH PSYCHOLOGY CONSUMER ATTITUDES CONSUMER INFORMATION |
Language: | eng |
Abstract: |
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