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| Author: | Carlson, L. Grossbart, S. |
| Title: | Parental style and consumer socialization of children |
| Journal: | Journal of Consumer Research
1988 : JUN, VOL. 15:1, p. 77-94 |
| Index terms: | CHILDREN CONSUMER BEHAVIOUR CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: | An examination of the thesis that parents play a role in children's consumer socialization and parents' general socialization styles. General parental socialization differences. Parental styles. Method: sample, independent measures, identification of parental styles. Consumer socialization tendencies, hypotheses: children's consumption autonomy. Consumer socialization and other measures and results. Parent-child communication about consumption. Restriction of consumption. Mediation of media exposure. Associated characteristics, and discussion. Eight Tables and a Figure illustrate the study. |
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