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Author:Gajraj, A.
Faria, A.
Dickinson, J.
Title:A comparison of the effect of promised and provided lotteries, monetary and gift incentives on mail survey response rate, speed and cost.
Journal:Journal of the Market Research Society
1990 : JAN, VOL. 32:1, p. 141-162
Index terms:MAIL SURVEYS
RESPONSE RATE
LOTTERIES
Language:eng
Abstract:
SCIMA record nr: 73693
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