search query: @author Chebat, J. C. / total: 6
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| Author: | Chebat, J. C. Langlois, M. |
| Title: | Gerer le marketing financier, c'est gerer le canal client. |
| Journal: | Gestion 2000
1990 : FEB-MAR, VOL. 6:1, p. 57-72 |
| Index terms: | BANK MARKETING CUSTOMERS SERVICE MARKETING |
| Language: | fre |
| Abstract: | The relations between bank and customer , the causes of customers are analyzed. A model of the relation between bank and customer is proposed, and an ideal combination of the human and physical factors of banking marketing is described. |
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