search query: @author Smith, D. B. / total: 6
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| Author: | Ford, G. T. Smith, D. B. Swasy, J. L. |
| Title: | Consumer skepticism of advertising claims: Testing hypotheses from economics of information. |
| Journal: | Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 433-441 |
| Index terms: | CONSUMER RESEARCH ADVERTISING RESEARCH MARKETING INFORMATION ECONOMICS |
| Language: | eng |
| Abstract: |
SCIMA