search query: @author Wiese, H. / total: 6
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| Author: | Wiese, H. |
| Title: | Wenn Ihr Produkt "Netzeffekten" interliegt 10 Regeln fuer die erfolgreiche Markt-Bearbeitung |
| Journal: | Marketing Journal
1990 : FEB/MARCH, VOL. 23:1, p.48-50 |
| Index terms: | MARKETING SALES |
| Language: | ger |
| Abstract: | There are network-effect products the use of which depends on how many other peopleuse them. You can make use of a telephon only if others have ones as well. This has a great importance in marketing because it may make entering the market difficult, but it may make dominating the market easier. |
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