search query: @author Ruehli, E. / total: 6
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| Author: | Ruehli, E. |
| Title: | Visionen = Visions |
| Journal: | Unternehmung
1990 : APR, VOL. 44:2, p. 112-119 |
| Index terms: | CORPORATE FORECASTING CORPORATE PLANNING CORPORATE STRATEGY CORPORATE STRUCTURE CORPORATE CULTURE |
| Language: | ger |
| Abstract: | The role of a corporate vision is highlighted. It is shown how corporate visions can support a corporate personality development and help in the anticipation of the future. Some ways of construction of corporate visions are briefly reviewed. It is demonstrated how managers can use visions in clarifying alternatives, selecting from opportunities, motivating employees, giving priorities and adapting organizational characteristics to the environmental changes. Nine different aspects of a vision are identified. The relationships among megatrends, strategy, structure and culture are emphasized. |
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