search query: @author Mizerski, R. W. / total: 6
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Author: | Mizerski, R. W. Settle, R. B. |
Title: | The influence of social character on preference for social versus objective information in advertising. |
Journal: | Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 552-558 |
Index terms: | ADVERTISING CONSUMER INFORMATION |
Language: | eng |
Abstract: |
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