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Author: | Dick, A. Chakravarti, D. Biehal, G. |
Title: | Memory-based inferences during consumer choice |
Journal: | Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 82-93 |
Index terms: | CONSUMER CHOICE CONSUMER RESEARCH CONSUMER INFORMATION BRAND CHOICE |
Language: | eng |
Abstract: |
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