search query: @author Varadarajan, P.R. / total: 6
reference: 5 / 6
Author: | Conant, J.S. Mokwa, M.P. Varadarajan, P.R. |
Title: | Strategic types, distinctive marketing c competencies and organizational performance: ce: a multi measures-based study. |
Journal: | Strategic Management Journal
1990 : SEP, VOL. 11:5, p. 365-384 |
Index terms: | STRATEGIC MANAGEMENT MARKETING MANAGEMENT ORGANIZATIONAL PERFORMANCE |
Language: | eng |
Abstract: |
SCIMA