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Author:Worthy, F.S.
Title:A new mass market emerges.
Journal:Fortune
1990 : AUTUMN, VOL. 122:8, p. 31,34,36,38
Index terms:MARKETING
INTERNATIONAL MARKETING
SALES
ASIA
Language:eng
Abstract:Review of retailing and groups of consumers. Western interest in Asia. Growing affluence. Population. Cities. Families. Females. Consumer markets. Expansion of grey market. Working women and supermarkets. Advertising. Tomorrow's consumer.
SCIMA record nr: 83964
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