search query: @author Salmon, W. J. / total: 6
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| Author: | Buzzell, R. D. Quelch, J. A. Salmon, W. J. |
| Title: | Como hacer mejor la promocion de ventas al consumo. |
| Journal: | Harvard-Deusto Business Review
1990 : OCT-DEC, 44, p. 69-84 |
| Index terms: | SALES PROMOTION CONSUMER RESEARCH SALES METHODS |
| Language: | spa |
| Abstract: |
SCIMA